For nearly 10 years, AMAZE has produced fun, animated videos to provide young people the answers they actually want to know about puberty, sex, their bodies, and healthy relationships. AMAZE has produced more than 300 videos across the globe, with nearly 2,000 global adaptations in 70+ languages and dialects.

While AMAZE is most famous for our YouTube channels, our videos are also downloaded and played in classrooms across the globe — from Chicago, Paris, Capetown, and Tokyo to the most rural villages in India, Ecuador, Syria, and Cameroon. AMAZE videos are played on TV in South Africa, Togo, and Mexico; on the metro in Ukraine; and on Eastern Europe’s biggest streaming platform, MeGogo. AMAZE videos are also shown in the waiting rooms of healthcare facilities around the globe, and doctors in the U.S. can “write prescriptions” for young people to watch AMAZE videos. We also produce toolkits and lesson plans to help teachers, parents, and homeschools use AMAZE videos to assist in lessons. Finally, AMAZE card games and comic books are in production across the globe, and we hope to increase the availability of non-digital resources over the coming years.

Vision: AMAZE envisions a world that recognizes child and adolescent sexual development as natural and healthy, a world in which young people everywhere are supported and affirmed and the adults in their lives communicate openly and honestly with them about puberty, reproduction, relationships, sex and sexuality. In such a world, young people across the globe would have access to the information and support they need to develop into sexually healthy adults.

Mission: AMAZE harnesses the power of digital media to provide young adolescents around the globe with medically accurate, age-appropriate, affirming, and honest sex education they can access directly online—regardless of where they live or what school they attend. AMAZE also strives to assist adults—parents, guardians, educators and health care providers around the globe—to communicate effectively and honestly about sex and sexuality with the children and adolescents in their lives.

Strategy: AMAZE leverages the expertise of master sexuality educators, the creativity of animation professionals, the input of young people, and the power of the internet to create and market:

• Engaging, educational, age-appropriate, often humorous sex education videos for young adults.
• Educational resources, including short videos, to build the skills of parents and guardians to better communicate with their children about sex and sexuality.
• Toolkits, lesson plans, promotional materials and other resources to help educators and health care providers refer students and young patients to AMAZE as an available, free and fun resource to learn about sex and sexuality.