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In 2015, Advocates for Youth, Answer and Youth Tech Health formed a partnership to understand and meet the needs of young adolescents for web-based materials that provide positive, comprehensive, accurate and engaging sexual health information. Focus groups confirmed the need for such resources and confirmed that, having been brought up in an age of sophisticated technology and edgy media, any successful product would have to be very creative.
After evaluating feedback from young people across the U.S., the partners developed two tracks for content development. For one track, the group worked with some of the best animation students or graduates from five of the top design schools in the country. These young animators are producing creative, edgy youth-driven content covering a variety of narrow or wide-ranging topics. Each animator receives background information and a mentor from one of our partner organizations who assures the material is accurate and age appropriate.
For the other content development track, we are working with The Moving Company, an Israel-based animation studio. They are producing a video series, called “Jane’s Blog,” featuring more traditional educational videos that cover a set of topics in more detail.
Do we have the right formula?…We hope so, but the product is under constant review by the most critical evaluators possible—the youth themselves, as well as parents and educators. Only the best animations are posted. We expect to eventually update all our videos simply because our audience changes over every four years. AMAZE is 21st century sex education for 21st century youth!