Advocates for Youth is seeking an AMAZE Social Media Manager to lead and manage AMAZE social media accounts, digital strategy and manage the AMAZE Youth Ambassador program. AMAZE’s mission is to harness the power of digital media to provide young people around the globe with medically accurate, age-appropriate, affirming, and honest sex education they can access directly online— regardless of where they live or what school they attend, especially with changing national sex education trends and policies. AMAZE also strives to assist adults— parents, guardians, educators and health care providers around the globe—to communicate effectively and honestly about sex and sexuality with the children and adolescents in their lives.

The Social Media Manager will work collaboratively with the Managing Director of AMAZE to shape and deploy youth-facing social content that educates and engages young people to learn more about puberty, sexuality, relationships and more via AMAZE’s digital platforms, field young people’s questions about sex and sexuality on the AMAZE YouTube and other digital platforms, recruit, train and support AMAZE youth ambassadors to help shape the design and content of AMAZE videos and resources, and help promote AMAZE’s youth-facing resources to educator, healthcare, and parent audiences.

The Social Media Manager will report to the Managing Director for guidance on AMAZE programming but will be the main point of contact for all social media inquiries, strategy, posting, and content creation. Manager will be responsible for uploading videos to the AMAZE Youtube channel and ensuring its distribution — this includes selecting a video thumbnail, writing video descriptions, managing video comments, implementing paid ads, and repurposing videos to be posted on other AMAZE social media platforms.

• To apply, fill out this form.  Applications will be accepted on a rolling basis until the position is filled. For best consideration, please apply by Sept 3rd, 2024.
• NOTE: four screener questions are asked:
  1. Can you list some social media accounts you’ve managed and tell us how involved you were?
  2. Please link a social media post you have written or created to educate, inform, or persuade an audience.
  3. Take a look at the AMAZE Instagram page here. Can you tell us (1) what we’re doing well, and (2) something you would do differently to improve reach and engagement if you were managing the account?
  4. What are 1-2 of your favorite social media accounts and why?

RESPONSIBILITIES

Social Media Management: 40%

• Plan, design, and post content for all AMAZE channels — this includes owning the overall social media strategy, content calendar, and community management tasks. Use Instagram, TikTok, Twitter, Reddit, and YouTube to expand visibility and reach, leveraging trends, pop culture, and out-of-the-box ideas.
• Repurpose AMAZE’s long-form horizontal videos into shorter vertical videos for TikTok, Reels, and Youtube Shorts.
• Ability to drive social media engagement among all AMAZE social media platforms
• Uploading AMAZE content to online education platforms such as Kahoot and Share My Lesson
• Work with the communications team to create and execute social media strategies for AMAZE.
• Conduct research on social media trends and opportunities, and pitch innovative ideas to grow AMAZE and reach additional young people with digital sex education.

YouTube and Related Efforts: 30%

• Own AMAZE’s YouTube channel: exploring and implementing best practices, uploading new videos and YouTube shorts, suggesting SEO-friendly video tiles, responding to user comments and questions, deploying ads, and strengthening AMAZE’s YouTube community.
• Manage video upload web pages aligned with SEO best practices
• Manage Google AdWords budget and allocation to maximize impact
• Collaborate with AMAZE graphic designer and Animation Consultant with video compilations, video edits, video thumbnail design and uploads

AMAZE Youth Ambassadors: 15%

• Lead the AMAZE Youth Ambassador program, including running application process, facilitating monthly zoom meetings, tracking youth feedback on videos and topics, and engaging youth in social media/digital marketing strategies and promotion.

Analytics: 10%

• Monitoring and reporting on analytics and leveraging the learnings to reiterate and build on successes.
• Working with various social media analytics to maximize the success and barriers of uploads and posts

Other: 5%

• Representing AMAZE and/or Advocates at conferences and via media request such as podcast, articles and other speaking opportunities as requested
• Attending monthly AMAZE team meetings
• Attending weekly AMAZE marketing meetings
• Attending bi-weekly AMAZE Brand Strategy meetings

QUALIFICATIONS

• Demonstrated experience managing and running social media account(s) for an organization, business, student group, campus club, or brand.
• Experience creating and developing youth-facing digital content, knowledge of sexual and reproductive health and rights, experience in the promotion and implementation of digital sex education.
• In addition, the successful candidate will have proven social media and community management skills, interpersonal, written and verbal communication, organizational skills and experience ideating and executing creative strategies aimed at educating young people; as well the ability to contribute to a positive team environment and to balance multiple projects at once.
• Willingness and ability to initiate relationships.
• Marketing experience, YouTube, SEO and other social media related best practices, experience facilitating meetings and events, and creativity also are highly desirable.

Strong preference for candidates who have skills for creating social media graphics and short-form video content. Qualified candidates must be committed to AMAZE and Advocates for Youth’s mission and goals.

COMPENSATION & HOURS

This is a full-time position (32 hours per week, four-day work week) and includes health/dental benefits, professional development funds, life and short- and long-term disability insurance, 403(b) retirement plan, and student loan paydown benefit.

SALARY:$60,000 to $70,000, depending on experience.

START DATE: Negotiable but ideally no later than October 15, 2024

LOCATION: While Advocates for Youth maintains offices in Washington, D.C. for those who desire them, the Social Media Manager may work from anywhere in the United States if they choose. The successful candidate needs to be available during East Coast working hours. Some travel is required, and from time to time other travel may be requested. Attendance is required at in-person staff gatherings in May, October, and December (hosted in Washington, D.C., all expenses covered).

TO APPLY

To apply, please fill out this form. Applications will be accepted on a rolling basis until the position is filled. For best consideration, please apply by September 3rd 2024

Incomplete applications will not be reviewed. No telephone calls or email inquiries, please.

Advocates for Youth is an equal Opportunity/Americans with Disabilities Act employer and strongly encourages people of color and LGBTQ people to apply.