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At AMAZE, our goal is to make sex ed approachable, engaging, and informative for very young adolescents, which is why our tagline is “More info. Less weird.” AMAZE—a collaboration between national sex education experts Advocates for Youth, Answer and Youth Tech Health—is a groundbreaking global initiative to provide young adolescents, their parents and educators with animated and often humorous videos about puberty, healthy relationships, consent and other important sex education topics. The AMAZE videos provide the answers young people want and need in an age-appropriate and relatable format. In the internet age, there is plenty of information at a young person’s fingertips—some good, some horrifying and much that is pornographic. By reaching young people where they are on social media, AMAZE cuts through the myths and misinformation and gives early access to developmentally appropriate and medically accurate information. AMAZE aims to promote healthy attitudes, knowledge and behaviors needed to navigate the critical transition between childhood and early adolescence.
AMAZE is also a resource for parents and educators to build their comfort, knowledge and skill to more effectively engage young adolescents with the age-appropriate, fact-based information they need at this critical time in their development. Young adolescents see parents as a primary source of information and support, but parents often feel ill equipped to address issues related to puberty, reproduction, sexual health, gender roles, and more. Further, school and community-based sexuality education often starts later, if at all, and there are few up-to-date resources to engage early adolescents in understanding sexual development. These short videos can be a starting point for deeper discussions.
There is no charge to anyone to use any part of AMAZE. Our videos are published under the Creative Commons License and are available to be viewed by anyone. We encourage viewers to republish or incorporate our content into other work, or to submit new work or suggestions to us.